Facebook Ads Now Target Friends of Fans

17 11 2009

Facebook announced today that their ads will now offer the option of targeting friends of your fan connections:

Do you have a Facebook Page, Application, Group or Event? If you do, the following announcement is for you! Beginning today, you can expand your audience by delivering ads to the friends of people already connected with your Page, Application, Group or Event with "Friends of connection" targeting. 

In addition to harnessing the social graph by targeting your connections' friends, every "Friends of connection" targeted ad promoting a Page or Event includes social content about a friend's interaction with your business, amplifying the relevancy of your ad. For example, Priya is a fan of the Nordstrom, Inc. Page. When Nordstrom, Inc. promotes their Facebook Page, they can choose to target ads to Priya's friends by selecting the "Friends of connection" filter. Priya's friends will receive the Nordstrom, Inc. ad with the following sentence: "Priya Gupta is a fan of this Page." Priya's friends are naturally more interested because Priya's interaction with Nordstrom, Inc. is showcased directly in the ad. 

Will you be more likely now to run an ad on Facebook?  Will this change how you advertise with them?

Posted via email from NetWeave Threads

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