TOP 10 SEO TIPS FROM SMX ADVANCED | Mouse & Man®

SMX Advanced London is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. Fluent in search engine marketing? Come to SMX Advanced and engage with others who speak your native language.

Here are the top tips that we’ve read from this conference:

1. Tweets are unknown currently as a SEO ranking factor but it’s likely that they soon will be because this is where most of the freshness of links is coming from.
2. There is a suspicion that data is not flowing from Facebook to Google. Bing on the other hand does have this relationship and therefore likely to see effect of Facebook on SEO here first but I think soon afterwards from Google. Remember, Facebook Fan pages are for businesses and Facebook groups are for events.
3. Search engines love ordered websites that have FAQs and help pages.
4. Plan for a crisis, it’s inevitable. Have press releases pre-written, PPC campaigns built, contacts at news desks on your team…so you can saturate the search engines quickly
5. All your blog posts should have an image. The image size should be standard sizes, e.g. 330 x 250. Always make the alt tag the same as your post title.
6. Consider how fast your website loads. Take out anything unnecessary. Good tool: http://tools.pingdom.com/
7. You may think Facebook ads are a pain (and they are) but with 400M users and a treasure trove of demographic targeting opportunities they can’t be ignored. One idea: Put name of competitor brand into Facebook ads to head hunt!
8. Concerned about people spying on your searching. Keep what you are searching to yourself. Use https://www.google.com.
9. Influencing people to link to you is the future of link building.
10. Should you use a keyword or brand name at the start of title tag? There is a strong correlation between keyword position and rankings, so compelling evidence for keyword first.

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